“Misery loves company and our company loves misery.”
— I.M. Kidding, NOT founder
Nothing should ever change. We have been doing things inefficiently and ineffectively for eons. Why stop now? Fun theory is the latest effort of a business endeavoring to make changes in the world that are uniquely fun, proactive, and effective. Each of their innovations has produced a positive change in the environment, or in people’s behavior for the better.
Their motto?
“Fun is the easiest way to change people’s behaviour for the better.”
Our competing motto is:
“It is easier to do nothing and give up.”