People like sex. They like sex so much, they spend a lot of time searching for it online. Go figure. (You can tell I’m about to delve into really highbrow, heady stuff here…)
Researchers Ogi Ogas and Sai Gaddam recently published a book, A Billion Wicked Thoughts, detailing their analysis of 400 million searches they collected from the Dogpile search engine. Of those 400 million searches, 13 percent (55 million) were for erotic content.
How did those 55 million searches break down? Let’s find out… but let’s also look at the methodology of these researchers to see if their findings are worth the paper that they are printed on. (If you think not, you’re probably right.)