We all know the value of human touch. It’s one of the defining cornerstones of our existence since our birth — the connection between mother and infant. The importance of maternal physical contact and nurturing has been demonstrated time and time again in previous research.
But what we don’t always realize is the impact simple human touch has on another person. A handshake, a touch of the shoulder — these things matter in more ways than we may realize. Could human touch increase our sense of security, as prior studies have suggested, which in turn could make us to make more risky decisions?
That’s what two researchers (Levav & Argo, 2010) set to find out in a series of three experiments…