Hyundai, the world’s fourth largest automobile manufacturer in the world, apparently believes showing a man trying to kill himself in one of their vehicles is good marketing. The ad, called “Pipe Job” and created by the ad agency Innocean Europe, depicts a man taping a hose from a Hyundai ix35‘s exhaust pipe into the cabin, trying to commit suicide.
It then shows the man sitting in the cabin, waiting to die.
A few frames later, the garage lights come back on, and the man opens the garage door. The tag line is, “The New ix35 with 100% water emissions.”
Yes, very tasteful. Maybe if you were brain and dead and haven’t been alive for the past three decades. Nothing like making fun of people with mental illness, clinical depression, or a disability, is there Hyundai (and Innocean)??
Warning, we’ve included a copy of the video below. Do not continue on if you don’t wish to watch it.
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