All online social networks eventually fail. Before Facebook, there was Friendster and Myspace — leaders of the social networking space in 2004 (just 10 years ago). Now they are relegated to historical footnotes, or the butt of some joke.
Facebook, too, will fail, even if it doesn’t look like it today. And that’s not due to any specific failing of Facebook, but rather of human nature and the psychology of online identity management.
Here’s why all social networks inevitably fail.