When virtually all of your data from your study show negatives — e.g., people are getting worse at the task — what does a good researcher do?
Show your intervention helped people decline less than nothing at all. Then ensure the news release talks about “improvements” in these cognitive training tasks — echoing the language you used in your study.
Welcome to the wonderful world of cognitive training, where squishy “neuroscience” means drawing every last bit of statistical significance from your data… even when it has little meaning for real-world impact.